Understanding the Digital Marketing Funnel

Objective: To build foundational knowledge of how digital marketing generates leads and moves them through the sales funnel.

Details:
This topic provides an overview of the digital marketing funnel, from awareness to decision-making. It emphasizes the importance of attracting the right audience through targeted campaigns and nurturing them effectively. Key concepts include:

• Stages of the Funnel: Awareness, Interest, Consideration, and Conversion.
• Role of Content Marketing: How blogs, social media posts, and email campaigns drive leads into the funnel.
• Tracking and Measuring Success: Understanding KPIs like click-through rates, conversion rates, and lead acquisition costs.

Learners will explore how these strategies apply to TenaZ’s business model, focusing on how digital marketing efforts can attract potential customers interested in weight management solutions.